Technology Law · Platforms & Digital Media

E-Commerce & Digital Media.

Platform terms of service, content moderation policy and liability (DSA), digital advertising and marketing law, influencer and creator agreements, licensing/distribution and online marketplace seller agreements.

8Jurisdictions Covered
4Languages
Fortune 50 GC experience
Our Managing Partner has served for eleven years as General Counsel to a Fortune 50 technology group, with responsibility across seven business lines and eight countries.
Publications and international speaking
The firm's lawyers contribute to leading international legal publications and are regularly invited to speak at international symposia.
Dual-qualified: Greece & England/Wales
Our Managing Partner is dual-qualified in England & Wales and Greece, so English-law questions are advised on directly in-house. Court appearances remain before the Greek courts and international arbitral tribunals; English proceedings are conducted through instructed English correspondent counsel.
Trusted by foreign embassies
A number of embassies in Greece — among them the United Kingdom, United States, Australia, France and Poland — refer their nationals to the firm.
Running a platform or online marketplace?
Tell us how your platform works, what content or listings it carries, and where your users are. We'll tell you what the DSA and your terms of service actually require.
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Overview Scope of Service Process Why Us FAQs

E-Commerce & Digital Media

Running a platform
is now a regulated activity.

The Digital Services Act (DSA) now sets binding obligations for online platforms and marketplaces operating in the EU — notice-and-action mechanisms for illegal content, transparency reporting on moderation decisions, and clear rules on how and when content or listings can be removed. Those obligations scale with the size and function of the platform: a small marketplace carries a lighter burden than a very large online platform, but almost no business operating a platform, storefront or user-generated content feature is entirely outside the DSA's scope. Determining which tier of obligation applies — and building the mechanisms to meet it — has to happen before a regulator or a user complaint forces the question. An e-commerce lawyer in Greece checks the withdrawal information first, since omitting it extends the cancellation window dramatically.

Standard-form terms of service rarely survive contact with jurisdiction-specific consumer protection law. Businesses launching an online marketplace or platform frequently start from a generic template — often drafted for a different legal system entirely — and assume it transfers cleanly. It usually does not. Greek and EU consumer protection rules impose specific requirements on seller agreements, withdrawal rights, dispute resolution and liability allocation between the platform and third-party sellers, and a template that ignores them creates exposure the business does not discover until a dispute or a regulator raises it.

A platform's terms of service are not paperwork to get out of the way before launch — they are the document a regulator, a user and a court will all eventually read closely. Platform and influencer arrangements bring an e-commerce lawyer in Greece into advertising and disclosure rules as well as contract.

Digital advertising and influencer marketing add a further layer. Disclosure obligations for sponsored and influencer content, platform-specific advertising rules, and intellectual property questions in user-generated content all carry real legal consequences, not just platform-policy risk. And because most digital advertising today depends on user tracking and targeted delivery, advertising law and GDPR consent requirements overlap far more than most marketing teams assume — a campaign that is compliant with platform advertising policy is not automatically compliant with data protection law. Getting the terms, the moderation policy, the seller agreements and the advertising practice right together, rather than as separate afterthoughts, is what keeps a growing platform out of avoidable disputes. Send us your site terms and we will audit the disclosures.

Scales with size
DSA obligations scale with platform size
Content moderation, notice-and-action and transparency reporting duties apply more heavily as a platform grows — but almost no platform sits entirely outside the DSA's scope.
Not one-size-fits-all
Terms of service need jurisdiction-specific review
Templates drafted for another legal system routinely miss Greek and EU consumer protection requirements on seller agreements and withdrawal rights.
Real obligations
Influencer marketing has real disclosure rules
Sponsored content and creator partnerships carry binding disclosure and advertising-law obligations, not just platform community-guideline risk.
More overlap than expected
Advertising and GDPR overlap more than people think
Targeted digital advertising depends on tracking and consent — compliance with platform ad policy does not equal compliance with data protection law.

Scope of Service

From platform terms
to marketplace-wide compliance.

Platform Terms of Service & User Agreements
Drafting and reviewing terms of service, user agreements and platform policies calibrated to Greek and EU consumer protection law, not copied from a template built for another jurisdiction.
Terms of ServiceUser AgreementsConsumer Law
Core service →
01
Content Moderation Policy & DSA Compliance
Building notice-and-action mechanisms, moderation policies and transparency reporting that meet DSA obligations scaled to your platform's size and function.
DSAContent ModerationTransparency
Core service →
02
Digital Advertising & Marketing Law
Advising on digital advertising campaigns where advertising law overlaps with GDPR — consent, tracking and targeted-advertising compliance addressed together, not separately.
AdvertisingGDPRTracking & Consent
Core service →
03
Influencer & Creator Agreements
Drafting influencer and creator partnership agreements covering disclosure obligations, deliverables, usage rights and platform-specific advertising rules.
Influencer AgreementsDisclosureCreator Deals
Core service →
04
Online Marketplace & Seller Agreements
Structuring marketplace seller agreements and liability allocation between platform and third-party sellers, consistent with Greek and EU consumer protection requirements.
MarketplaceSeller AgreementsLiability Allocation
Core service →
05
Digital Licensing & Content Distribution
Structuring licensing and distribution agreements for digital content across territories and platforms, including rights clearance in user-generated content.
LicensingDistributionDigital Content
Core service →
06

How We Work

A compliance process built around how your platform actually runs.

STEP 01
Platform & Business Model Review
Understanding how your platform, marketplace or content operation actually works — what it carries, who sells or posts on it, and where its users are — before drafting a single clause.
STEP 02
Terms & Policy Drafting
Drafting terms of service, seller agreements and content moderation policy calibrated to your actual business model and the jurisdictions where your users sit.
STEP 03
Compliance Implementation
Building the DSA notice-and-action mechanisms, consumer protection disclosures and advertising/GDPR consent flows into how the platform actually operates.
STEP 04
Ongoing Monitoring & Updates
Tracking DSA guidance, consumer protection developments and platform-specific advertising rules, and updating terms and policy before a gap becomes exposure.

Why Pantazis & Associates

Counsel who has run this
from the inside, not just advised on it.

In-House · Fortune 50
Fortune 50 GC experience
Managing Partner Dionysios Pantazis has served for eleven years as General Counsel to a Fortune 50 technology group, with responsibility across seven business lines and eight countries.
Publications · Speaking
Publications and international speaking
The firm's lawyers contribute to leading international legal publications and are regularly invited to speak at international symposia.
Dual Qualification · International
Greece & England/Wales — cross-border e-commerce covered directly
Platforms and marketplaces rarely operate in one jurisdiction alone. Dual qualification means cross-border questions are handled under a single instruction, without a referral to a second firm.
Recognised
Trusted by foreign embassies
A number of embassies in Greece — among them the United Kingdom, United States, Australia, France and Poland — refer their nationals to the firm.

Frequently Asked Questions

Questions about e-commerce & digital media.

Does the DSA apply to my online platform or marketplace?+

In almost all cases, yes, if your platform or marketplace serves users in the EU. The Digital Services Act applies to a broad range of intermediary services — hosting providers, online platforms, marketplaces and very large online platforms — with obligations that scale according to size and function. Every covered service needs a notice-and-action mechanism for illegal content, clear terms of service explaining moderation practices, and a designated contact point; larger platforms carry additional transparency reporting and risk-assessment duties. The classification depends on what your platform does and how many users it reaches, not on what sector you're in, and it is rarely as obvious as it first appears. We assess where your platform sits and build the mechanisms the classification actually requires.

What needs to be in an online marketplace seller agreement under Greek/EU consumer law?+

A compliant seller agreement needs to address more than commercial terms. It has to allocate liability clearly between the platform and third-party sellers, set out withdrawal and return rights consistent with Greek and EU consumer protection law, specify how disputes between buyers and sellers are resolved, and disclose the information consumer law requires a marketplace to surface before purchase. Templates drafted for a different legal system routinely miss one or more of these requirements, which is where marketplace operators discover exposure only once a dispute or a regulator raises it. We build seller agreements against the actual consumer protection requirements that apply to your marketplace, not a generic template.

What disclosure rules apply to influencer and creator marketing?+

Sponsored and influencer content carries real disclosure obligations, not just platform community-guideline risk — consumers need to be able to identify commercial content as commercial, and failing to disclose can expose both the brand and the creator to consumer protection and unfair commercial practice claims. Platform-specific advertising rules add a further layer on top of the general legal requirement, and intellectual property questions in user-generated content — who owns the rights to a sponsored post, and what usage rights the brand actually has — are frequently left unaddressed in informal creator arrangements. We draft influencer and creator agreements that cover disclosure, deliverables and usage rights together.

How does digital advertising interact with GDPR consent requirements?+

Most digital advertising today depends on user tracking and targeted delivery, which means advertising practice and GDPR consent requirements overlap far more than marketing teams typically assume. Being compliant with a platform's advertising policy does not automatically mean being compliant with data protection law — valid consent for tracking and targeted advertising has specific requirements under GDPR that platform-level ad tools do not guarantee on their own. This is precisely the intersection a specialist review is built to catch, and we assess advertising practice and data protection compliance together rather than as separate questions.

Can you review or draft platform terms of service for a business operating across multiple EU countries?+

Yes. Platforms and marketplaces rarely operate in a single jurisdiction, and terms of service that work in one EU country can miss requirements in another — consumer protection rules, withdrawal rights and dispute-resolution requirements are harmonised at EU level in outline but implemented with local variation in practice. Dual qualification in Greece and England/Wales, combined with in-house experience operating across 8 jurisdictions, means cross-border terms of service and compliance questions are handled directly under a single instruction, without a referral to a second firm for each jurisdiction involved.

Running a platform or online marketplace?
Let's get your terms and compliance right.

A confidential conversation about your platform, your terms of service, and the DSA and consumer-protection gaps that actually carry exposure.